SALT Fridge: Summer 2023
A collaboration with Independent studio
Red bulky lettering, depictions of individuals playfully sticking their heads into the refrigerator, and a whimsical comic-style speech bubble.
Salt was launched by two female entrepreneurs: Saudi Arabian Deem Al Bassam, and Emirati Amal Al Marri. The brand started as a food truck, and visitors would use the hashtag #findSALT to see where it popped up next.
Find Salt