Salt Fridge

SALT Fridge: Summer 2023
A collaboration with Independent studio 

Red bulky lettering, depictions of individuals playfully sticking their heads into the refrigerator, and a whimsical comic-style speech bubble.

 

 

 

Salt was launched by two female entrepreneurs: Saudi Arabian Deem Al Bassam, and Emirati Amal Al Marri. The brand started as a food truck, and visitors would use the hashtag #findSALT to see where it popped up next.

Find Salt